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About

I work for an equitable future.

Shayler Richmond Barnes Jr.

 

Shayler is a culture strategist utilizing the transformative power of storytelling to drive social change. He founded The Rich Family, an intentional storytelling system that joins Rich Mag Digital, #RichTalk, and Rich Publishing Studio under Rich Reaches Out. RRO is a policy and narrative-building nonprofit organization balancing social justice and public health to advance equity. In addition, he is the founder of the Black Media Association, a nonprofit organization separate from The Rich Family system, advancing equity in media. 

 

Through his writing and other work, Shayler explores the intersections of personal and collective identity, focusing on centering historically marginalized people and issues to move us all toward sustainable solutions. His work builds people and community by advocating for systemic change, amplifying stories that have long been overlooked, and providing structural remedies to health inequities, creating equitable opportunities for every person to be well.

 

Shayler’s journey in storytelling began in high school as a reporter, writer, and editor. He later earned a bachelor’s degree in journalism and marketing, sharpening his advocacy, research, and business skills while staying committed to promoting social welfare. He expanded his expertise with a master’s degree in public administration from North Carolina Central University and further pursued a law degree in Washington, D.C., deepening his understanding of policy and justice.

 

Driven by a deep respect for culture and intersectionality, Shayler challenges boundaries to create a world where all people are seen, supported, and protected. As a natural leader, he translates the urgent need for equity into action—whether through his contributions as a Rich Mag Digital writer, #RichTalk co-host, or through his ongoing organizing, strategizing, and advocacy efforts with Rich Reaches Out, Black Media Association, and beyond.

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